You have heard many times about presentation.
But do you know what exactly presentation is?
Presentation is a form of communication. In presentation, you communicate a message in an integrated way by using voice, image, and body language.
Hovland, Janis and Kelly define communication as follows:
“The process by which an individual (the communicator) transmits stimuli (usually verbal) to modify the behavior of other individuals (the audience)”
Three Components of Communication
Based on that definition, there are three key components in delivering a good communication:
- The message and media used
- Receiver (audience)
A good communicator needs to craft a good message, using the right media in order to enable the receiver get it.
Successful communication occurs when the audience accepts and understands a message exactly the same as what is intended by the communicator.
Is it possible to transfer a message 100% similar to what was intended by the communicator?
In theory, of course it is possible.
Well, this could be achieved if the communicator using the right media, the right delivery method, and at the right time. All of this required to minimizes the possibility of information deviation.
But that’s in theory.
In practice, it is impossible. In reality, there are so many variables that make a message or idea is not received 100% the same by the receiver. During the transfer of the message, part of information would be lost in the process.
Therefore, your job as a good communicator and presenter is to minimize the information distortion. To make the information well received by the listeners.
What is The Purpose of A Presentation?
What is the purpose of a presentation?
At least there are two main purpose of presentation: to inform and to persuade.
1. To Inform
We present something to share information. To make people understand what they didn’t know before. Presentation to inform will need to be delivered using a good and clear message. A message that is easily understood by the audience.
2. To Persuade
Most presentation falls in this area. We present something to convince other people to do, buy, or take action that we want.
A sales person will use his presentation to convince other people to buy products or services he sells.
A fundraiser will use his presentation to convince prospective donor to donate their money.
A politician will present to convince people to take action and choose him for the next election.
When you use presentation to persuade or convince, then you need to touch not only the logic, but also the emotion of the audience.
Do it right and you will make the audience taking action that you want.
What’s on your mind when you heard about “presentation”?
If you are like most people, you might think about slides. Don’t get trapped into the fallacy that presentation is slide and slide is a presentation.
In modern world, people use slide as a visual aid during presentation. Slides has become the most common tools for a presentation.
But remember, you are the presenter, not the slide.
The slide is only the aid. There are many other tools you can use such as: flipchart, sample of product, demonstration etc.
So, please design a good slide, but don’t forget it is your job to make sure the message get across effectively to the audience.
Presentation and Business
If you are a professional in business, you might use presentation in frequently basis. You need to make a slide deck to report a project. You need to give a presentation in front of key decision maker.
Good presentation skills will help a lot in your success in professional life. Therefore, master the skills of presentation starting from structuring your idea, creating a visual slide, and to deliver it in a convincing way.
How To Make A Good Presentation
If presentation is very important, then how to make a good presentation?
The answer is easy. Make sure your audience understand your message and take action after attending your presentation.
There are three component to make a good presentation: content, design, and delivery.
Presentation is about structuring your thought and share it to other people. Make sure you understand what you want to communicate and why. This will help you to define what message to be included and how to deliver it.
Think about your subject and prepare a good structure that help people to understand what is the problem and why they should listen to you and take action on your advice.
Since most presentation nowadays will be accompanied by using PowerPoint slides, it will be really helpful if you are able to design a good slide.
How to make a good slide design?
The answer it makes it Keep It Simple and Straight.
Put on thought on a slide, use a strong visual such as picture or diagram, and create a focus so people will understand easily what you are trying to convey.
Last one, a presentation is made to be delivered to the audience. Learn how to deliver it in a convincing way. If you have good content and good design, this job will be a lot easier.
Practice your presentation so you are able to deliver it smoothly. Great presenter like Steve Jobs practice a lot before the actual session. Practice some technique from public speaking to help you connect with the audience.
Definition of Presentation
Back to the first question, what is presentation?
After reading this article, you can now confidently tell people that presentation is communication.
It is an integrated communications made through sound, image and body language to inform and persuade your audience.