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Know Your Audience Is Important for Your Presentation

October 31, 2018 by Muhammad Noer

Know Your Audience Is Important for Your Presentation

Audience is the people who will listen your presentation. In other words, your presentation is made to be presented in front of your audience. Here, you need to make them happy with your presentation. If it’s boring, then your audience will be busy with themselves, maybe with their gadget or whatsoever.

So, you need to deal with your audience. How? By knowing them, understanding them. If you do, then they will listen to you. It’s very important to adjust your presentation with your audience. Not only in constructing content, but also with the slides, the entire design of the presentation itself.

It’s Very Important to Recognizing Your Audience

audience in presentation

The key to create and deliver a great presentation is understanding your audience. You cannot offer something interesting to your audience unless you know who they are. You have to know what they need and want from your presentation.

It’s not easy to expect an effective communication process if you don’t know their point of view when they are listening to you. As a presenter, if you will find it difficult to relate yourself with them, then your audience will also have difficulties to understand you.

It can create a situation that will leads to frustration: You are frustrated because you can not make them understand, and they are frustrated because it is difficult to understand you.

The only way is you have to know your audience well. Your job will be easier, because you know exactly what they want. You can choose which information should get across and which one is not necessary. By knowing your audience, you will convincing them easier, too because you understand what factors that influences them to take action.

Knowing or recognizing your audience means you know their name, their position, their interests, their group of society, what decision they make, what they need from your presentation, and why they come to listen to you.

Of course, it’s hard to remember each name of your audience. But, you can use the nametag. Ask them to write down their name on it.

The most important thing to do is to identifying your audience. Use the valuable information to design a relevant and effective presentation. Every communication or every presentation is unique. If you design your presentation just for your unique audience, then your presentation will be more effective.

Who Is Your Audience?

how to presentation correctly

Find out about who will attend your presentation before preparing it. Every information about your audience will help your readiness to act on stage. Like Sun Tzu said, “He who knows his enemy and himself well will not be defeated in a hundred battles. He who doesn’t know himself and his enemy is bound to suffer defeat in all battles.”

Your presentation is your battle, your battlefield of communication. You want them to accept and understand your message as good as possible.

So, once again, you have to know your audience. How are you supposed to do that? By gathering all information about your audience, such as:

  • Who will present to your presentation?
  • What is their position in the organization?
  • What is their educational background, or their job?
  • What is their level of knowledge about the topic you will deliver?
  • What is their learning style?
  • What they like to hear and what they don’t?
  • What is their purpose in listening to your presentation?
  • Why they need to listen to you?

By knowing those information, you can prepare or create a right presentation for them. By knowing your audience, it will help you a lot in creating content and designing the most appropriate communication for them.

Filed Under: Article Tagged With: how to create a killer presentation, how to deliver a great presentation, how to make a good presentation

No More Boring Presentation

December 20, 2017 by Muhammad Noer

how to not boring presentation

Have you ever involved a conversation with a stranger?

For example, when you are in a train on your journey, then someone next to you starts to open a conversation. This conversation is usually rigid, only for showing politeness. We usually feel uncomfortable, unless you or he has an initiative to get acquainted. Although it is just sharing names and shaking hands, these will make conversation more enjoyable.

Having conversation with stranger will make us uncomfortable, tend to be boring. Different to if we talk to someone we know. The longer we know our interlocutor, the more enjoyable the conversation will be.

It is the same with presentation. If you have attended some presentations, you will know which one is easy to attend and which one is not. But, there is also one that so very boring that you want to walk out immediately and sleep.

How to make a presentation not boring? Here are some tips.

1. Know your audience well

know your audience presentation

Knowing who the audiences when delivering presentation is a key for you to make presentation exciting and not boring. By knowing the audiences, you will understand them: how they digest information, what information they need. It also helps you to make the material suitable to your audiences so that your presentation becomes effective.

Knowing the audiences means knowing their positions and what they need from your presentation. You also know why they come to attend your presentation.

You know the terms communicator and communicant. In a presentation, the communicator is the presenter and the communicant is the audience. The communicator must understand what he delivers in order to reach the communication goal. That is why he must know the communicants. By knowing them, the communicator can adjust the material so that the material becomes relevant and he communicants can receive the message properly. In other words, the communicants must get inspiration from the communicator. That is when the presentation called spectacular.

2. Deliver your presentation like you talk to your friends

presentation like you talk to your friends

When you talk to someone you know, you will deliver the message directly. Seldom people talk to someone he knows with rambling conversation unless he has something not good or he doesn’t understand what to say.

In delivering presentation, you must know what you will deliver. It will make your presentation runs smoothly.

You also must speak with persuasive style. Your way of speaking determines whether the audiences believe what you say or not. If you know your audiences, you will know the speaking style suitable for them.

Knowing the audiences is as the same as knowing your enemy in a battle. A presentation is the same as communication battle. You must know your audiences so that you will know your strengths.

If you know the audiences and know your strengths, you will easily find out how to deliver presentation which is suitable with the audiences’ thinking paradigm. Therefore, you will say the exact and correct words. If what you deliver is suitable with the audience’s thinking paradigm, the audiences will listen to your presentation gladly. So, they will not feel bored while listening to your presentation.

3. Use helping tools

Use helping tools

An interesting presentation doesn’t only require your speaking ability, but also tools. There are some people gifted to do public speaking without tools at all. But, if you think you don’t have such gift, tools, such as slide show, is very helping. Slide show doesn’t only make presentation more interesting, but also help you to focus on the material during your presentation.

Interesting presentation slide show is the one that is eye-catching, not exaggerated with many writings. It is better if it raises curiosity among the audiences. If the audiences feel curious, they will be interested to listen to your presentation.

Besides, don’t forget to make eye contact with the audiences. Eye contact shows friendliness, shows that you want to be close and intimate with the audiences. It is very important for the audiences because they will feel that you already know them.

A conversation between people who know each other is usually interspersed with humor to make it more friendly and intimate. Humor can refresh the conversation. There may be an audience who is sleepy. With humor, he will feel refreshed. The audiences will feel friendly to you.

If you don’t feel confident to deliver a presentation in front of the audiences, you can learn it. Everyone is gifted the ability to communicate and to learn.

Filed Under: Article Tagged With: avoid boring presentation, how to make a good presentation

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