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Anaphora: World figures’ outstanding Presentation Technique

July 11, 2018 by Muhammad Noer

Anaphora World figures outstanding Presentation Technique

Some world figures are widely known for their outstanding presentation act. For instance we can see some figures such as the late Steve Jobs, Al Gore or Barrack Obama. Each of them seems to have a specific and unique style, but when we try to observe them closer there is something emerging. All of them were united by a single exceptional technique, anaphora.

Anaphora is a Greek word for a repetition of a similar phrase or word at a beginning of a sequential sentence.

The world figures commonly use Anaphora as a technique to deliver a motivational or inspirational speech.

They bring into play the technique with the aim of persuade and encourage their audiences to remark upon the presentation.

A presentation with anaphora technique is widely confirmed as an effective method to inspire audiences. The well known world figures are prove of the technique’s effectiveness.

Undoubtedly their reputation was one of the reason of why many people were astonished by their presentation or speech. Nevertheless, a good result will not appear when they deliver the speech in a bad and uninteresting way.

By these following examples we can see how anaphora applied as the world figure presentation’s technique.

1. Barrack Obama

barrack obama public speaking tips

In his 2008 Berlin speech, Barrack Obama addressed, Will we stand for the human rights of the dissident in Burma, the blogger in Iran, or the voter in Zimbabwe? Will we give meaning to the words ‘never again’ in Darfur? Wiil we reject torture and stand out for the rule of law? Will we welcome immigrants from different lands? This is our time.

In the speech Obama use anaphora when he replicated ‘will we.’

2. Winston Churchill

how to presentating correctly

Sir Winston Churchill was a book author before he became prime minister of Great Britain on the era of world war II. In the following speech we will look at Winston Churchill oration before the House of Common June 4, 1940.

We shall go on to the end, we shall fight in France, we shall fight with growing strength in the air, we shall never surrender.

In this speech we learn that Winston Churchill constantly repeat phrase “We shall”.

3. Martin Luther King, Jr

learning presentation from public figure

Marthin Luther King, Jr was a central figure for African-Amrican equality movement. He was well known with his phenomenal speech I Have a Dream.

I have a dream that one day this nation will rise up and live out the the true meaning of its creed. I have a dream that one day on the red hills of Georgia, the sons of former slaves and the sons of the former slaves owner will be able to sit down together at the table of brotherhood. I have a dream that one day even the state of Mississippi, a state sweltering with the heat of oppression, will be transformed into an oasis of freedom and justice. I have a dream that my four little children will one day live in a nation where they will not be judge by the color of their skin but by content of their character.

You can see that King empower the phrase I have a dream to astound the audience.

Those three examples show us that the world figures in fact have several points they demand to deliver. They did it by constantly repeat a similar phrase. Draw on a specific phrase as their anaphora’s instrument they lead their audiences to focus on their demanded points.

The certain repetition conducts the audiences to go behind and convicted to the orator.

The anaphora technique was already confirmed as a constructive technique in order to inspire many people. However you have to remember that there are several detail to be pointed out in your presentation:

· Do not overuse

When you decide to use a repetitive to you have to carefully consider when you do it. You don’t want your presentation is just a bunch of meaningless repetition. When you overuse such repetition it will be a boring presentation.

· Use a simple and important phrase

Anaphore will be powerfull when you find a short and simple phrase. A long and complicated phrase will be uneasy to remembered.

· Point out a specific tone

A repetitive phrase will sound more familiar when you use a specific intonation each time you said it. The intonation compose a stimulation to the audience to feel a special message behind a repetitive phrase. Once you bring

master the intonation you have to manage your rhytm. Take a short pause before repeat the phrase. This way will create a wonderful anticipation to the audience.

You can learn from the wold’s figures to become an outstanding presenter or orator. Anaphora for sure, is just one of many presentation techniques, there are still many technique to learn.

Beside it you can try to use a short story or a joke to make an interesting presention for your audience.

Filed Under: Article Tagged With: how to deliver a good presentation, learning presentation from public figure, Presentation Tips

5 Presentation Techniques From Steve Jobs

March 28, 2018 by Muhammad Noer

Jobs’ performance on a presentation is always expected and waited by many people. Through the world-class exclusive presentation technique, he performs how to deliver a presentation in a unique way, like an attractive show, successfully. Here are some techniques used by Jobs that lead him to be a successful presenter.

1. Create stories as a background to your presentation

The first secret is how you create a story behind a presentation. Everyone loves story. The presentation that has a story in it will always be remembered by the audiences.

The reason is very simple, stories are easily remembered. That is why you will always remember your childhood’s stories told by your parents. The audiences will remember your stories and forget anything else.

Steve jobs masters this technique properly. In every presentation he always delivers a story. When he introduced iPod in 2001, he did not explain iPod as a merely MP3 player. He chose to tell a story about iPod as 1000 songs in your pocket.

2. Create simple but visually strong slides

A good slide is usually not a complicated one. A good slide is a simple one, accurate, and helping the audiences to grasp quickly the idea that the presenter wants to deliver.

In every presentation, Steve Jobs always uses very simple slides. Sometimes, they contain just pictures with no words. In another time, they contain numbers, typed with big font size.

Through the appropriate pictures, he wants to evoke the audience’s imagination to imagine what he is explaining.

3. Use three parts rule

In the process of making a speech, we know a term three parts rule. It is done because people are used to understanding many things through three parts.

Jobs knows very well the strength behind this rule so that he uses this trick in many occasions. When he explained about iPhone, Jobs did not tell too many things that can lead people into confusion.

He summarized it as a revolutionary cell phone that has three function: (a) as an entertaining iPod, (b) as a smart phone, and (c) as a great internet communication media. Through these three things, the audiences could easily remember what iPhone is and they could summarize all other features.

The audiences can hardly remember more than three things. On the other side, less than 3 things are too little that makes presentation uninteresting. Use three parts of information to create strength to your presentation.

 

4. Help the audiences understand the statistics and data

Sometimes a presentation needs statistics and data to deliver important information to the audiences. Unfortunately, statistics and data sometimes are boring.

The question is how to make statistics and data more interesting? Remember! The audiences don’t care about the number you show in your presentation. They do pay attention to the story behind those numbers.

When he explained about the amount of songs that had been downloaded through iTunes, he delivered simple data by saying that 2 billion songs have been downloaded. It means 5 million songs have been downloaded per day.

It also means in a second, there are 58 songs downloaded. To make the audiences easy to imagine, he added, “This happens every minute in every hour every day.”

Now, notice how he could deliver an interesting story behind numbers and statistics. If the audiences were just given data that 2 billion songs had been sold or 5 million songs were sold per day, the audiences would hardly imagine the meaning of the statistics.

When Jobs helped the audiences by telling an analogy that there were 58 thousand songs were sold per second, the audiences could easily imagine that that was a huge amount of songs that had been downloaded.

 

5. Create extraordinary surprise momentum

A great presentation has something that surprises the audiences. If you want to perform greatly, create a surprise momentum to the audiences. This was what Jobs did in his presentation in 2008: he told that apple had made the thinnest notebook in the world. He showed a picture that showed how thin and light the notebook was.

When the audiences tried to imagine how thin this was, Jobs suddenly took an envelope and take a MacBook Air out of the envelope and showed it to the audiences. They were shocked and mesmerized. He created a surprise momentum in his presentation successfully. Actually, he could just explain about the product monotonously, but it would not give strength and emotional aspect to his presentation.

By taking out a MacBook out of the envelope, the explanation about the thinnest notebook was perfectly delivered. There was no technical explanation needed.

For you who want to be an extraordinary presenter, think and create the surprise momentum that summarized the whole presentation that will be remembered by the whole audiences.

Those are some techniques used by Jobs that make him famous and loved by many people. If you use and apply these techniques, every chance you have will be the mesmerizing presentation to the audiences.

If you want further understanding about these techniques, you can read book entitled “The Presentation Secrets of Steve Jobs – How to Be Insanely Great in Front of Any Audience” written by Carmine Gallo, a columnist in Businessweek.com.

Filed Under: Article Tagged With: Good Presentation, how to deliver a good presentation, presentation techniques, Steve Jobs Presentation

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